If we were to be transparent just for the next few moments, we might agree that at some time in our lives we looked in a magazine, saw a show, or even another woman and thought, "Man, life would be so much easier if I looked like that. If I was just smaller, thinner, taller" and on and on and on. We've all done it at some point (maybe not today, not even last month, but some time in our far and distant pasts we dreamed of less of this and more of that).
For some women, full-figured especially, these thoughts were nearly a chronic condition and tormenting for that matter. Constantly seeing beauty portrayed in size 4, 36-24-36's, 5'11", shop anywhere, where anything, go braless, whatever! A never-ending reminder of how supposedly unattractive or rather unwanted by American standards they were. But, today is a new day! It's everywhere. It's all around us. Plus Size. Plus Size. Plus Size. The latest trend. The newest fad. The "we've been here, representing over 70% of the U.S. for, um, years." Opportunities to be a part of this target market and for retailers, take advantage of this target market are becoming more and more plentiful. It's a most appropriate time for the tables to be turned with all this fashion, media, and retail attention we've garnered. Give it a few more months, maybe one full year and our thinner counterparts may begin sharing this sentiment...